Project budget

What a website costs and what drives the number.

Two sites that look alike can differ several times over in price — and design is rarely the reason. Here is what actually pushes the budget up, and where saving money comes back as a cost six months later.

We quote an exact figure after the brief, once structure, design and integrations are clear.

The price of a website is not made of page counts but of decisions: how many unique templates, how much logic, how many external systems to connect and who is responsible for the content. An honest answer to “how much does a website cost” therefore starts with questions, not a number.

Types of websites

Exactly what you need.

Five formats we build. The comparison is here so you do not have to guess: who each one suits, what is included and what actually pushes the budget up.

Landing page

A single offer that already has traffic or an advertising budget behind it.

  • One long page with blocks that answer objections
  • A form and messengers on every screen
  • Analytics events and UTM tags
What drives the budget
Number of blocks, how ready the copy is, whether A/B versions are needed.
About timelines
The shortest cycle: most of the time goes into the content, not the markup.
Search potential
Limited: one page will not cover a topic in search.

Complexity

Learn more

Business-card website

A company that needs to be found, checked out and contacted.

  • 3–5 pages: home, services, about, contacts
  • Editing texts and contacts without a developer
  • Basic meta tags, organisation markup, Search Console
What drives the budget
Custom design or adaptation of a ready one, amount of content to fill in.
About timelines
A fast launch if the materials and photos are already gathered.
Search potential
Enough for brand queries; commercial ones need dedicated pages.

Complexity

Learn more

Corporate website

A business with several lines of work, each with its own demand.

  • A separate page for each line of work
  • Case studies, a blog, different ways to get in touch
  • A structure ready for multiple languages and further growth
What drives the budget
Number of unique templates, CRM integrations, content preparation.
About timelines
Longer because of agreeing the structure — that is where the result is decided.
Search potential
The best foundation: every line of work can rank for its own query.

Complexity

Learn more

Online store

Those who sell products and want to stop processing orders by hand.

  • A catalogue with filters, variations and stock levels
  • Payment, delivery, order statuses
  • A product feed and e-commerce tracking in analytics
What drives the budget
Catalogue structure, exchange with your accounting system, number of integrations.
About timelines
The longest: end-to-end test orders are needed before release.
Search potential
A job of its own: categories, filters, canonical URLs, product markup.

Complexity

Learn more

Custom WordPress theme

When what matters is not the platform but being able to develop the project for years.

  • A theme built around your blocks, without heavy page builders
  • Editing through Gutenberg and SCF fields
  • A fast front end and a clean heading structure
What drives the budget
Number of blocks, complexity of the fields, amount of content to migrate.
About timelines
Depends on how many templates the project actually has.
Search potential
The technical foundation is laid from the start instead of being redone later.

Complexity

Learn more

Project tiers

Three formats and what each includes.

Simple presence
Quoted after the brief
A business-card site or landing page: one key action, minimal templates.
  • One to five pages, or a single long landing page
  • A ready-made theme or design built on a component system
  • An enquiry form plus messengers
  • Baseline meta tags and analytics
  • Timeline from a few days to a few weeks
Get a quote for this format
Online store
Quoted after the brief
WooCommerce with a catalogue, payments, delivery and product feeds.
  • Catalogue with filters and product variations
  • Payments, delivery and order statuses
  • Product import and stock synchronisation
  • Feed for Merchant Center and Meta
  • Ecommerce tracking in analytics
Get a quote for this format

This is a guide to scope, not a price list. We calculate cost after the brief, once structure, design and the list of integrations are known.

Scope of work

What is included in the service.

01

Type of site

Landing page, business card, corporate site or store — different template counts and different logic.

02

Design

A ready-made theme is cheaper than bespoke layouts but limits how the project can grow.

03

Number of unique templates

Twenty pages on three templates cost less than five pages on five templates.

04

Integrations

CRM, payments, delivery, accounting systems, email platforms — each adds work and testing.

05

Content

Copy and photography, whether from you or from us, is a visible share of the budget.

06

Catalogue complexity

Filters, variations, attributes and product import matter more than the number of items.

07

SEO foundation at the start

Structure, meta tags, markup and speed built in during development cost less than retrofitting them.

08

Support after launch

Ongoing work is a separate monthly budget worth planning from the beginning.

Where the money goes

Ready-made theme or custom build?

CriterionReady-made themeCustom theme
Speed to launch Faster Slower
Upfront cost Lower Higher
Site performance Depends on the theme Under our control
Ease of editing Limited Built around your blocks
Cost of changes a year later Higher Lower
Risk of plugin lock-in High Low

FAQ

Questions we get asked most often.

It depends on the type of site, the number of unique templates, the complexity of the design and the list of integrations. We do not quote before the brief: without knowing the structure, any number is either padded “just in case” or unrealistically low.

Because the similarity is only on the surface. The difference comes from unique template counts, integrations with accounting systems, catalogue complexity, content preparation and whether an SEO foundation was built in during development.

At the start, yes. The gap then closes through monthly fees, structural limits and the cost of migrating once the project outgrows the platform. A builder makes sense for simple presence and for testing an idea quickly.

The project covers design, development, basic content population and launch. Hosting and domain, paid plugins or services, professional photography and monthly support after launch are billed separately.

Yes. It is often smarter to launch the core set of pages, gather the first enquiries and data, and add sections afterwards. That lowers risk and spreads the budget over time.

Let's talk

Describe the task — we will tell you how to solve it.

Even if you do not end up needing our services. One conversation, after which you have a clear next step.

Website cost calculator

Build a project around what you need. See an indicative budget, timeline and scope as you choose.

Website cost calculator