Landing page
A single offer that already has traffic or an advertising budget behind it.
- One long page with blocks that answer objections
- A form and messengers on every screen
- Analytics events and UTM tags
- What drives the budget
- Number of blocks, how ready the copy is, whether A/B versions are needed.
- About timelines
- The shortest cycle: most of the time goes into the content, not the markup.
- Search potential
- Limited: one page will not cover a topic in search.
Complexity
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