Awkward on a phone
Most traffic is mobile, but the site was built for desktop.
Redesign
A redesign that keeps your rankings.
We refresh the look, the structure and the logic of the pages — while preserving what the site has already earned in search. A redesign without a URL migration plan costs more than the redesign itself.
Especially important if the site is more than three years old and has organic traffic.
The main risk in a redesign is not the design. The risk is that the old layout takes with it the page addresses, headings and copy that people found you by. That is why the URL mapping appears before the first design screen does.
When a redesign is due
The site looks old and behaves old.
Design from another era, everything falls apart on mobile, and the structure no longer matches what the business actually sells. People arrive but cannot tell what to click — and go to a competitor with a simpler site.
Structure no longer matches the business
The menu describes the company as it was in 2019, not its current services.
No path to action
The page talks about the company but never leads to an enquiry.
Our approach
A proven path to the result.
- 01 Audit of the current site We see which pages bring traffic and enquiries and which merely take up space.
- 02 Structure We build a new site map informed by demand and by what already ranks.
- 03 Design Wireframes → layouts for the key pages → mobile adaptation.
- 04 Development Front-end build, content migration and editable blocks in the admin.
- 05 Migration and launch Redirects from old addresses plus checks on meta tags, markup and analytics.
- 06 Monitoring For the first weeks after release we watch indexing, errors and user behaviour.
Why BiiD
Not a checklist. A system that works.
Traffic does not reset
The URL mapping and redirects are prepared before launch, not after a drop.
Structure built around demand
The new menu reflects what people actually search for.
Mobile first, genuinely
Layouts get checked on a phone before they are checked on a large screen.
Content stays editable
After launch, text and blocks change without calling a developer.
Scope of work
What is included in the service.
01
Structure and content audit
Which pages stay, which merge and which are retired.
02
Wireframes for key pages
Home, a service or category, a detail page, contacts, the form.
03
Design system
Typography, colour, buttons, cards and states — so the site stays coherent after launch.
04
Responsive design
Phones, tablets and wide screens, checked with real text lengths.
05
Technical migration
301 redirects, canonicals, meta tags, markup, sitemap, robots.
06
Post-release checks
A page-by-page comparison plus monitoring of crawl errors and speed.
FAQ
Questions we get asked most often.
Yes, if the migration is prepared in advance. You need a mapping of old to new URLs, 301 redirects, preserved headings and copy on the pages that bring traffic, and an indexing check after launch.
It depends on the number of page types and whether the content is ready. A service site with six to eight templates is usually a few weeks of work; a large filtered catalogue takes longer. We fix timings once the structure is agreed.
Not necessarily. If the current system can do what is needed and is comfortable to manage, we keep it. We change it when the platform’s limits are blocking the project.
Pages that bring traffic and enquiries get migrated and improved. Duplicates and empty pages are merged or retired with a redirect to the closest match.
Yes. It is often smarter to refresh the home page and the service template first, gather behaviour data and only then migrate the remaining sections.
Services
What we can help with.
Let's talk
Describe the task — we will tell you how to solve it.
Even if you do not end up needing our services. One conversation, after which you have a clear next step.