Nothing can be found
Without filters and search, the buyer simply goes to a competitor.
E-commerce
An online store ready to take traffic.
A catalogue with filters that actually work, a product page that answers the buyer’s questions, payments and delivery without surprises — and a feed you can immediately use for Shopping and dynamic remarketing.
We work with WooCommerce and OpenCart — both open source, with your data on your server.
A store earns not from its catalogue but from the path between the product page and a paid order. Filters, speed, availability and clear delivery therefore matter more than the number of animations on the home page. The platform is a tool for that job, not an end in itself: we take the one that fits your catalogue better.
Choosing the platform
WooCommerce or OpenCart?
| What matters more to you | WooCommerce | OpenCart |
|---|---|---|
| A store inside a content-driven site | Yes | Separately |
| Blog, landing pages, SEO content | Yes | Limited |
| Large catalogue and complex product structure | Up to a point | Yes |
| Many attributes, options and variations | Via extensions | Out of the box |
| Ready modules for local payments and delivery | Yes | Yes |
| Editing content without technical skills | Easier | Harder |
| Exchange with an accounting system | Via API | Via API |
Where stores lose money
Traffic arrives, orders do not.
The catalogue cannot be filtered by the attribute people care about. The product page does not answer questions about compatibility or delivery. The cart demands registration. The ad feed is thrown together, so half the products never clear review.
Slow pages
A heavy catalogue on mobile loses buyers before they reach the cart.
A problematic feed
Feed errors block products in Merchant Center and stop the advertising.
Scope of work
What is included in the service.
01
Platform choice
We look at the catalogue, the attributes and your growth plans, then recommend WooCommerce or OpenCart with the reasoning.
02
Catalogue and filters
Categories, attributes, variations, sorting and filters that stay fast across a large catalogue.
03
Product page
Gallery, attributes, availability, delivery, related products and everything that removes doubt.
04
Cart and checkout
Ordering without mandatory registration, clear steps and correct field-level errors.
05
Payments and delivery
Payment providers, delivery services, cost calculation and order statuses.
06
Import and synchronisation
Loading products from a file or accounting system and updating prices and stock.
07
Advertising feeds
Google Merchant Center and Meta: correct fields, categories, identifiers and availability.
08
Ecommerce analytics
Product view, add-to-cart and purchase events in GA4.
09
SEO for the catalogue
URL structure, canonicals for filters, product markup and handling of pagination.
Our approach
A proven path to the result.
- 01 Platform and structure We pick the system for your catalogue and describe categories, attributes and variations — everything else follows from that.
- 02 Wireframe and design Catalogue, product page, cart and checkout — mobile first.
- 03 Development Theme, filters, payment and delivery integrations.
- 04 Data Product import plus checks on prices, stock and images.
- 05 Advertising readiness Feeds, events and end-to-end test orders.
- 06 Launch Migration, payment verification in production and handover of the store.
Numbers
How we measure the result.
CR
Visit-to-order conversion rate
AOV
Average order value
Feed
Share of products approved in Merchant Center
LCP
Catalogue loading speed on mobile
FAQ
Questions we get asked most often.
A free extension for WordPress that turns a site into an online store: it adds products, a catalogue, a cart, checkout, payments, delivery and reports. The store data stays on your own server.
A separate open-source ecommerce management system. It was built around trading from the outset: product structure, attributes, options, warehouses and multi-store are core capabilities rather than add-ons.
It depends on what matters most in the project. If the store lives alongside content — a blog, landing pages, services — WooCommerce is more comfortable: everything sits in one system. If the weight is on the catalogue, attributes and warehouse structure, OpenCart gives you that out of the box. We look at your catalogue and say what fits rather than selling one platform to everyone.
Both platforms comfortably handle several thousand items given decent hosting and caching. Problems usually start not from the number of products but from heavy filtering plugins and a poor attribute structure.
Yes, in any direction — between WooCommerce, OpenCart or another system. We move the catalogue from a file or via API and map categories and attributes. We prepare redirects from the old product URLs separately so search traffic survives.
A correct product feed, a verified domain, a Merchant Center account and a site that meets the requirements: visible price, availability, delivery and return terms. We prepare the feed as part of the development.
Yes, if the system has an API or can export to a file. We set up the exchange of products, prices and stock; the sync frequency depends on the size of the catalogue.
Services
What we can help with.
Let's talk
Describe the task — we will tell you how to solve it.
Even if you do not end up needing our services. One conversation, after which you have a clear next step.