A missing feature
The business grew; the site still has the capabilities it had three years ago.
Improvements
Website improvements without a rebuild from scratch.
We add the functionality you need, connect integrations and work through inherited code on a project that is already live and producing enquiries. No “let us rewrite everything” where it is not warranted.
We work with WordPress, WooCommerce and custom PHP projects.
Most sites do not need rebuilding — they are missing two or three things: a proper form, a CRM integration, a filterable catalogue or a page for a specific query. That is what improvement work is: targeted changes without risking everything that already works.
The usual reason people call
The site almost fits — and “almost” costs sales.
The form does not pass enquiries to the CRM. The catalogue cannot be filtered. You need another language or a dedicated landing page for ads. The previous developer disappeared, and nobody wants to dig into the code.
No integrations
Enquiries live in an inbox rather than the CRM, and data is copied by hand.
Inherited code
Edits feel risky because nobody knows what else will break.
Scope of work
What is included in the service.
01
New functionality
Calculators, filters, customer accounts, multi-step forms, custom post types.
02
Integrations
CRM, email services, messengers, payment providers, delivery services and accounting systems over API.
03
Analytics and events
GA4, Google Tag Manager, Meta Pixel and correct events for forms, cart and calls.
04
Fixing inherited code
We work through it, document it and bring what you inherited back into order.
05
Performance
Query and image optimisation, caching, removal of redundant scripts and plugins.
06
Mobile fixes
We repair the layout wherever the site falls apart on phones and tablets.
07
Editability
We move text and blocks into the admin so content can change without a developer.
Which to choose
Improve or rebuild?
| Situation | Improve | New site |
|---|---|---|
| The design works, features are missing | Yes | No |
| The code is readable and the project is growing | Yes | No |
| The site sits on an old builder with no export | No | Yes |
| You need new structure and positioning | No | Yes |
| Keeping current rankings is critical | Yes | With care |
| Edits cost more than rewriting the block | No | Yes |
Our approach
A proven path to the result.
- 01 Understanding the task We read the code and establish what exactly has to change in the site’s behaviour.
- 02 Estimate We break it into tasks, show timings and point out where the risks are.
- 03 Project copy Development happens on a staging environment, never on the live site.
- 04 Release We move the changes across and verify key journeys and analytics.
- 05 Warranty period We fix issues related to the work we did.
FAQ
Questions we get asked most often.
Yes. We start by reading the code: we assess how well the project can be developed further and tell you honestly whether improving or rebuilding a given block is the better option.
Development happens on a copy of the project. Changes reach the live site finished, after key journeys — forms, cart, payment and analytics — have been verified.
Targeted changes usually do not. Risk appears when URLs, heading structure or the amount of copy change — in those cases we prepare redirects and compare pages before and after release.
It depends on the task: a small form fix is a matter of hours, a filterable catalogue with an integration is a matter of weeks. We quote timings after reading the code, not before.
Yes, if your CRM has an API or a ready integration. We set up enquiry delivery along with the source and UTM tags, so you can see which channel brings customers.
Services
What we can help with.
Let's talk
Describe the task — we will tell you how to solve it.
Even if you do not end up needing our services. One conversation, after which you have a clear next step.