A builder on top of a builder
Theme, builder and plugins duplicate each other and slow the site down.
WordPress
WordPress sites that are easy to grow.
We build a custom theme instead of a generic marketplace template: blocks are edited in Gutenberg, fields are described in SCF, and the front end is not carrying the ten scripts a page builder drags along.
Suitable for service sites, corporate projects and WooCommerce stores.
WordPress is a content management system, not a set of ready-made templates. The difference between a fast and a slow WordPress site is almost always the theme: how much foreign code it carries and how honestly its blocks are described for the editor.
Why WordPress gets the blame
The problem is not WordPress, it is how it was assembled.
A purchased theme drags in a dozen plugins, the builder generates hundreds of surplus divs, and changing one block means hunting for a tab in an opaque interface. A year later the site is frightening to update — and gradually turns into technical debt.
Fear of updates
Theme edits get made without a child theme — and every update wipes them.
Awkward to edit
The content editor cannot find where to change the text and writes to the developer instead.
Scope of work
What is included in the service.
01
Custom theme
We write the theme around your design: no builders where they are not needed and no foreign code in the templates.
02
Gutenberg blocks
Site sections become blocks that an editor can add and rearrange without a developer.
03
SCF fields
Every block has clear fields with hints — anyone can fill them in without technical training.
04
Post types and taxonomies
Services, products, articles and vacancies as separate entities with their own fields and archives.
05
WooCommerce
Catalogue, cart, payments, delivery and product templates when the project needs a store.
06
Performance
Caching, image optimisation, minimal third-party scripts and Core Web Vitals kept under control.
07
SEO foundation
A clean heading structure, meta tags, markup, canonicals, sitemap and robots.
08
Multilingual readiness
The structure is prepared for Polylang so adding a language does not require rebuilding templates.
Why BiiD
Not a checklist. A system that works.
Content without a developer
Text, images and new pages are edited in the familiar editor.
A fast front end
The site loads only what a given page actually needs.
Updates without fear
Custom code sits apart from the core, so updates do not wipe the work.
The project can be handed over
Theme and field structure is documented; the work does not depend on one person.
Our approach
A proven path to the result.
- 01 Structure and fields We describe post types, blocks and fields before the build starts.
- 02 Theme Template markup and assembly of the Gutenberg blocks.
- 03 Content We migrate text and images and check them against real lengths.
- 04 Technical preparation Speed, meta tags, markup, analytics, forms.
- 05 Launch and handover We move it to production hosting and show you how to run the site.
FAQ
Questions we get asked most often.
It is a content management system (CMS) — software on your server that lets you edit pages, articles and products without touching code. The theme defines how it looks; plugins add extra capability.
A purchased theme is generic: it contains code for hundreds of scenarios, of which your site uses a handful. A custom theme contains only your blocks — less code, more speed and simpler editing.
Gutenberg is the built-in WordPress block editor: a page is assembled from blocks you can rearrange. SCF (Secure Custom Fields) is a plugin that adds custom fields to blocks and posts: a heading, an icon, a link, a list of benefits.
Yes. We migrate structure and content and either preserve the page addresses or set up redirects so search rankings survive. How much work it takes depends on the system you are moving from.
Yes, with WooCommerce — the official ecommerce extension. It provides the catalogue, cart, payments, delivery and reports; we add templates, filters and the integrations your products need.
Sometimes — for complex logistics or a specific payment provider, for instance. We always say in advance which plugin is paid and what renewal costs, so it never comes as a surprise.
Services
What we can help with.
Let's talk
Describe the task — we will tell you how to solve it.
Even if you do not end up needing our services. One conversation, after which you have a clear next step.