Contradictory data
Different descriptions and contacts across sources — the model picks at random.
GEO / AEO
GEO: visibility where the AI does the answering.
Some people no longer scroll through ten links — they read a ready answer in AI Overviews, ChatGPT or Perplexity. GEO is the work of making sure your brand and your data are in that answer, not only your competitors’.
Not a “trick to get into ChatGPT”, but systematic work on the data that AI reads from public sources.
Generative systems have no access to your CRM. They assemble a picture of your brand from what you published publicly: site pages, markup, mentions and repeated wording. If that data is contradictory or missing, the model simply quotes somebody else.
Let us define the terms
SEO, AEO and GEO — what each one does.
| Question | SEO | AEO | GEO |
|---|---|---|---|
| Where it works | Classic results | Answer blocks | Generative systems |
| What it optimises | A page for a query | The answer format | Data about the brand |
| Main outcome | A visit to the site | An answer displayed | A mention and a citation |
| Key requirement | Technical foundation | Clear structure | Consistent facts |
| How it is measured | Rankings and traffic | Impressions in blocks | Presence in answers |
Scope of work
What is included in the service.
01
Direct answers in the copy
Key sections open with a short answer instead of three paragraphs of run-up.
02
Definitions of terms
Complex concepts explained in plain words — those are exactly the fragments that get quoted.
03
Structured blocks
Lists, steps, comparison tables and FAQs where they genuinely belong.
04
Entity markup
Organization, Service, FAQPage and BreadcrumbList with stable identifiers.
05
Brand consistency
One name, one description, one set of contacts — on the site, in the markup and in external sources.
06
Accessible to crawlers
Content has to be in the HTML, not appear only after scripts have run.
07
Transparent limits
Honestly stated conditions and boundaries of a service build trust with both models and people.
08
Monitoring
We check how assistants describe your brand and fix the sources of any discrepancies.
What gets in the way
AI describes you wrongly — or not at all.
The assistant confuses you with another company, lists services you do not offer, or has never heard of you. The cause is usually simple: scattered data, missing markup and copy from which no unambiguous answer can be extracted.
No direct answers
The copy reads like a brochure rather than an explanation.
Content only in scripts
Anything that appears after JavaScript runs often goes unread.
Our approach
A proven path to the result.
- 01 Perception check We look at what assistants currently say about your brand and your field.
- 02 Entity audit We reconcile the name, description, contacts and service list across every source.
- 03 Content rework We add direct answers, definitions and structure where they are missing.
- 04 Markup We consolidate structured data into a single consistent entity graph.
- 05 Re-check We record how the assistants’ wording changed and correct the sources.
FAQ
Questions we get asked most often.
GEO (Generative Engine Optimization) is the work of making generative systems such as ChatGPT, Google AI Overviews, Gemini or Perplexity understand your brand correctly and use your material in their answers. The foundation is consistent data, clear wording and structured data.
SEO works on a page’s position in the results and on the click through to the site. GEO works on getting you mentioned and quoted inside a generated answer — even when no click follows. They share a technical foundation but differ in content format.
AEO (Answer Engine Optimization) prepares content to appear in direct-answer blocks: featured snippets, knowledge panels, voice search. In practice it means a short, specific answer at the top of a section and clear structure below it.
No. We control neither the training data nor the source-selection algorithms. What we can do is remove contradictions in your data, give models unambiguous wording and markup, and improve the odds that you are the one quoted.
Above all businesses with a complex decision, where people ask a lot of questions before buying: services, B2B, equipment, medical and legal fields. That is where assistants are used at the comparison stage.
No. Most of the work — clearer structure, definitions, markup and speed — is equally useful for ordinary results. These are not two competing approaches but two formats for presenting the same content.
Services
What we can help with.
Let's talk
Describe the task — we will tell you how to solve it.
Even if you do not end up needing our services. One conversation, after which you have a clear next step.